Taking the rave music experience online
The future is definitely virtual, at least for the moment, and professionals across all industries are embracing the power of going virtual.
Music is no exception. Having already gone largely digital in terms of distribution, now it is performing that needs to make this transformation – at least for the short term – during a time when physical gatherings have become taboo. Of late, DJs, labels, and independent artistes are taking to livestreams to stay engaged and encourage a sense of communal spirit.
Presented by Indian artiste management company Culture X, From the Scratch Online Music Festival is a virtual electronic music festival that captures the spirit of Electronic Dance Music (EDM) and takes it directly to EDM enthusiasts across Sri Lanka and India, creating the rave music experience online.
From the Scratch is to take place on 14 November in partnership with Island Pulse, Banger Music, Phillip Gordon, BookMyShow, and Decibel.lk.
From the Scratch is bringing together electronic musicians from India and Sri Lanka to perform in a virtual arena that EDM fans can participate in from all around the world. This year’s set list consists of Sri Lankan musician Ambroz, and Indian musicians Mr. Bose and Revoic.
From the Scratch Organising Committee Member and Island Pulse Music Curator Kiran Hameed shared that From the Scratch is all about creating a stay-at-home experience for EDM enthusiasts. “It’s about getting into the rave spirit at home. Mr. Bose, Revoic, and Ambroz all have a big follower base. From the Scratch is mostly for people who are fans and who love the EDM scene. The DJs will be doing their own original songs which are available on iTunes as well as unique remixes of popular EDM tracks.”
From the Scratch will create a rave musical experience with each DJ performing their sets in front of a green screen with supporting visuals by Philip Gordon. Hameed shared that From the Scratch is the first virtual music festival to take place in Sri Lanka. “We’re working with the Indian artiste management company Culture X, who manages their artistes at events like the Sunburn Music Festival in Goa, to create this first-of-its-kind online music festival in Sri Lanka given the current situation.”
From the Scratch will take place online through a private livestream shared only with festival attendees. “The response so far has been very good,” Hameed said, adding: “And not locally; Ambroz fans are really pushing the festival here in Sri Lanka.”
From the Scratch is being privately streamed through Sri Lankan independent music platform Banger Music. Banger Music is an online platform that specialises in promoting electronic music in Sri Lanka and helping empower independent artistes, DJs, and music creators/curators all across the globe.
From the Scratch Online Music Festival will take place on 14 November at 7.30 p.m. Tickets for From the Scratch may be purchased online through their ticketing partner BookMyShow and are priced at Rs. 250 each.
