Pasan Liyanage is an in-demand music producer, known for his talent of bridging the technical and creative aspects of a song from its journey from a raw track to a polished record.
Speaking to The Morning Brunch, Liyanage told us that his interest in the music industry was sparked at a very young age. “I always enjoyed listening to music; I even studied Western music in school, because I wanted to understand how music was created.” Later, he worked at the Hit Factory Audio Institute, where he delved deeper into the mysteries of creating and producing music.
After he gained sufficient experience and knowledge in the field, he opened his own audio production company, by the name RedFox. This enabled him to experiment and orchestrate new music genres and reach heights in the music industry, backed by a devoted team of professionals.
RedFox is to celebrate its seventh anniversary this year. It has been in the industry for a very long time, and has made a name for itself as a premier audio production company. Commenting on this milestone, Liyanage said: “We’ve done quite a good job so far, in my opinion. People are now recommending us to everyone they know, which is a good sign that you are doing honest work.” He added that they are loved for being on time with their work, and they ensure that they are always up to date on the current music trends and equipment to provide their clients with the best service money can buy.
Explaining what RedFox does, he said: “We focus mostly on TV and radio commercial audio productions,” adding that they have produced half of Sri Lanka’s TV commercials, which is quite the impressive feat. He noted, “Other than that, we are into music production as well.”
Listing out a few of his renowned productions, he added: “I have worked with many famous artists over the years like the likes of Tehani, Bachi Susan, and many more. Some of the hits included Sihinie by Sanuka ft. Tehani, Maath Mage Hitha Hadannam ft. Tharuka Gunarathne and Ashawari ft. Kalpana Nanayamadhu.” He also produced Gotabaya Rajapaksa’s presidential election campaign theme song Wada Karana Ape Viruwa, which was quite the hit on iTunes.
Liyanage commented that he doesn’t have a certain style of music. “As I’m into commercials, I have to be well-versed in all aspects of music, not just focused on one. I’m not trapped to a genre, I will do whatever style I please, depending on the song.” He added that he finds experimenting with different styles and genres quite fun.
During the pandemic, RedFox had to move all operations to work from home. “Even voice artists had to voice at home, but it wasn’t too bad. We worked as usual; everything was fine and went quite smoothly.”
With RedFox, Liyanage hopes to do more music out of the country and work with artists abroad as well. “I love the Indian and Tamil market, and I have an avid interest in the Hollywood market as well.” He revealed that RedFox has taken steps in moving forward with this goal, adding that they are currently working with a few big labels at the moment.
Elaborating on his plans for 2021, he commented that they are planning on releasing Mariazelle Goonetilleke’s Kandy Lamissi in a new way, with a twist that nobody will be able to stop themselves from vibing too. They are also working on another new song with Bachi Susan and Nadimal Perera. Liyanage also has the humble dream of helping the needy by initiating a food chain one day.
