- Opens Diamond and Sapphire Emporium at their Colombo showroom
By Venessa Anthony
Raja Jewellers recently launched its new diamond experience centre, aptly named the Diamond and Sapphire Emporium. Aligned with its commitment to making world-class jewellery and delivering value to the customers, this new addition features an impressive array of expertly crafted diamonds and Ceylon stones. The launch of the Diamond and Sapphire Emporium was graced by the presence of numerous industry experts and customers.
From its inception, Raja Jewellers has endeavoured to make world-renowned pieces of jewellery that embodied its Sri Lankan identity while exceeding in quality and value. In this journey, the new emporium marks yet another significant milestone that captures the experience accrued over 95 years in the industry, fortified by expertise and craftsmanship.
Commenting on this event and the novel concept by the company, Raja Jewellers Managing Director Athula Eliyapura stated: “We take pride in our years of expertise and our ability to deliver immense value to our loyal clientele. The Diamond and Sapphire Emporium encapsulates our unique Sri Lankan identity and world-renowned brand established over nine decades of being steadfast players in the industry.” 
He further added that they are confident that this new venture will open up an as-yet-untapped area of opportunity, both for Raja Jewellers and its customers.
Customers may find themselves captivated by the collection of exquisitely crafted jewellery available in this new addition to the Raja Jewellers main showroom in Colombo. Eliyapura added that with a host of new designs, coupled with an in-house team of skilled production personnel, the Diamond and Sapphire Emporium possesses the capability to adapt and enhance pieces to align perfectly with the requirements of the customer.
“This is to ensure that the diamond experience centre delivers a personalised experience to the valued clientele of Raja Jewellers, rather than just another catalogue of products,” he said.
With an ever-burgeoning portfolio of products that have embellished countless celebrations, festivities, and occasions over the span of decades, Raja Jewellers has established itself as one of the most celebrated names in the jewellery industry of Sri Lanka. Speaking about its growth over the last few years, and where the company is headed, Eliyapura told us that using its quality and a foundation of trust built over the years, Raja Jewellers endeavours to provide an experience that is truly unique to its loyal customers.
Raja Jewellers has earned an impressive collection of awards throughout its existence for its high-quality standards. The latest addition to its awards cabinet is the National Business Excellence Award 2021, along with four Presidential Gold Awards presented by the National Gem and Jewellery Authority of Sri Lanka, recognising the company as the Best Jewellery Manufacturer, the Jewellery Organisation with the Highest Quality Standards, the Best Gold Jewellery Item, and the Most Experienced Gem Cutter, reaffirming Raja Jewellers’ reputation as the monarch of the gem and jewellery world.
According to Eliyapura, the brand has a lot more in store for us, especially with the festive season right around the corner – gold makes for a timeless gift. He added that customers should stay tuned for more exciting news and offers to come this year.
