- Envoy showroom opens in Dubai
By Venessa Anthony
Envoy London, one of Sri Lanka’s leading international brands and the premier brand of Hameedia, which is synonymous with style and quality, has officially expanded into the Middle East with the recent opening of the Envoy Dubai Showroom in Festival Mall in Dubai.
The launch event was graced by the presence of Chief Guest Office of Sheikh Juma Bin Maktoum Al Maktoum Executive Director and Private Advisor Yaqoob Al Ali. Guests of honour present at the occasion included Al Matiya Club Chairman and Chief Executive Officer (CEO) Juma Madani and Vice Chairman and General Manager Mounira Yousf as well as popular singer Arjun Coomaraswamy. Of course, the esteemed Hameedia Managing Director and certified menswear image consultant (USA) Fouzul Hameed also graced the occasion.
In conversation with The Morning Brunch about the brand Envoy London, Hameed explained that it is a premium brand that is on par with international luxury clothing and is yet affordable.
“The brand has been created following nearly 25 years of extensive research and development. The product range includes formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers, and trousers. There is also a wide range of bespoke leather products including shoes, belts, and men’s accessories that perfectly complement the clothing collection,” he added. Right now, Envoy London also offers bespoke, made-to-measure, and readymade suits, jackets, trousers, and shirts in different styles.”
For the longest time, Envoy London menswear solutions have been considered unique as they provide suits for little boys as young as two years old all the way to senior citizens. Perhaps one of its biggest client bases is the wedding market where the groomsman and his entourage are able to dress up in the most fashionable, premium menswear available anywhere.
As Hameed told us, Envoy London only works with top global brands that understand design engineering. In its quest to achieve perfection in design, each detail in the creation is given special significance. Therefore, he noted that all creations are crafted only using the world’s most admired brands such as Albini, Thomas Mason, Loro Piana, DORMEUIL, Ermenegildo Zegna, VBC, and Tessitura Monti. Overall, more than 300 types of fabrics from Italy, Europe, and Asian countries are available for suiting and shirting.
Speaking on this global expansion, Hameed noted: “Hameedia is a fourth-generation business and there are only a few businesses that will go on for so long and therefore we are proud of what we have achieved. We are thrilled to be opening our latest showroom in this magnificent mall in Dubai.”
He stated that this showroom will help them to make a difference in how men in Dubai dress: “By using only the world’s finest materials and exquisite craftsmanship, our aim is to cater to discerning clients who appreciate the finer things in life.”
As always, each Envoy London product is carefully crafted with fine details to give an unparalleled fashion statement. Additionally, Hameed informed us that the revenue generated from this showroom will also provide a timely foreign exchange boost to Sri Lanka’s economy.