AkzoNobel, a leading paints and coatings company and producer of Dulux paints in Sri Lanka, has revealed its highly anticipated Colour of the Year 2023: Wild Wonder. A hue inspired by the warm tones of harvested crops, its upbeat glow connects us with nature, creating a sense of energy and positivity.
As people search for support, connection, inspiration, and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints and coatings colour experts and international design professionals have found hope at the heart of global social, design, and consumer trends.
“Wild Wonder speaks to us in a language we instinctively understand,” says AkzoNobel Global Aesthetic Centre Creative Director Heleen van Gent. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire colour palette is inspired by the rhythms of nature.”
Four Dulux decorative paint colour palettes have been designed around Wild Wonder (Winter’s Silence, 50YY 49/191): Lush Colours (the forest hues), Buzz Colours (meadow brights), Raw Colours (harvest shades), and Flow Colours (seashore tones). For consumers personalising their homes and urban environments, the palettes make it easy to choose wall colours for a timeless look that’s also on trend.
“As concerns about mental health increase around the world, creating a home that feels in touch with the natural world couldn’t be timelier,” says AkzoNobel Decorative Paints Managing Director South East Asia and South Asia Oscar Wezenbeek. “We need a space that can give us support in challenging times; somewhere that brings a hint of the outdoors, the echo of a landscape, and a sense of belonging. Wild Wonder and its complementary colour palettes can help our consumers feel inspired by the wonders of the world and bring some of that natural magic into their homes.”
“When consumers set out to transform their living spaces, they find assurance in our colour expertise and guidance,” explains AkzoNobel Sri Lanka Managing Director Wasantha Heenatigala. “Through Colour of the Year 2023, we also look forward to fostering stronger collaborations with industry partners and inspiring creativity and experimentation to create unique, human-centred solutions that will uplift homes, offices, and communities.”
The year 2023 brings two major milestones for AkzoNobel’s Global Aesthetic Centre. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, colour research, colour design, and art direction at AkzoNobel.