With “Manike Mage Hithe” making headlines and gaining over 120 million YouTube views, it is no secret that Yohani has managed to enjoy runaway success, thanks to her unique vocals that has enchanted fans all around the world.
Yohani started off her singing career with Pettah Effect and recently met the head of T-Series – India’s number 1 recording agency – Chairman and Managing Director Bhushan Kumar, when she sang Shiddat, a few weeks after her success with Manike Mage Hithe. The world will be able to listen to several tunes trilled by Yohani herself in the near future, courtesy of T-Series. This milestone will mark the first time where Pettah Effect has made international impact, with the guidance of Dilanjan Seneviratne and artists of similar calibre, who have encouraged the likes of brilliant talent like Yohani and paved the way for them to make a name for themselves.
T-Series started off with the leadership of Gulshan Kumar in 1983 and later joined the leagues of filmmakers. T-Series is the largest recording label in India that is well known for their involvement in cinema as well as independent music videos. This can be considered the most successful YouTube channel due to the fact that it has the most number of YouTube views and subscribers. After the demise of his father, Bhushan Kumar produced several Bollywood blockbusters such as Tum Bin, Bhool Bhulaiyaa, Patiala House, Ready and Lucky, No Time for Love and Aashiqui 2. Simultaneously, T-Series has also been in the headlines for joining hands with cinematic giants such as Madhur Bhandarkar, Milan Luthria, Anurag Basu, Mohith Suri and other directors.
Pettah Effect is a great starting place for many newcomer vocalists and artists in Sri Lanka who want to make something out of their careers. The crew here including Dilanjith Seneviratne who have contributed to helping artists find their way, have reinforced the solid foundation that this institution offers in terms of career progress for young artists.
The expertise lended by Pettah Effect in terms of digital media, cinematography and music has made the space for artists such as Yohani Silva to make headway into their artistic goals and ensure that they put Sri Lanka on the world map.
